Don't ask the Brits to pay for podcasts October 15th, 2006 by Steven Lewis
Research due out from Guardian Newspapers today says that two-thirds of UK internet users are not prepared to pay for podcasts. The survey is part of what the newspaper calls "a wide-ranging report on the digital habits of UK consumers".
Of the less than a third of those surveyed who said they would pay, the most they would cough up would be £1 (USD1.90).
Other numbers from the survey:
- 60% of those who have already listened to a podcast would be happy to hear advertising in return for keeping the content free
- 46% said that they were happy to hear advertising if it was relevant to the content.
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