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Remember when Apple was the king of tools for creating your own media and it was hyping podcasting and user-generated media?


When Steve Jobs bragged about the company hitting milestones with its iTunes podcast directory? When it added podcasting support to Mac OS X? And when podcasting was a selling point for Garageband?


It looks like the thrill is gone, baby.


At Apple’s Sept 1st iPod refresh event, Jobs rubbed a lot of new media geeks the wrong way when he called new media content the “amateur hour”.


People want “Hollywood movies and TV shows,”Jobs said at the event, adding that “they don’t want amateur hour.”


People don’t want to have a selection of hundreds of thousands of podcasts to listen to. People don’t want to watch Diggnation or Ask A Ninja.


Social networking site Facebook isn’t really the #2 site on the Internet.


Video publishing site YouTube isn’t the #3 site.


And blogging site Blogger isn’t the #8 site.


Arguing that people aren’t interested in amateur and indie content on the Internet is ludicrous.


The cat is out of the bag on this one, Apple. And no content deal is going to put it back in.


What do you think?


Is Jobs right about people not wanting the “amatuer hour”? Or did Steve Jobs forget to turn on the reality distortion field last week?


via Rob Greenlee




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