ViewPodcast banner http://aldona.sportjunk.net/uploads/Audible_podcast_Program-PodcastPickle_1302214340.jpg false 4759 shel@holtz.com 0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world. At the intersection of PR/communications and the online world. For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_neville_hobson_on_reputation_management FIR co-host Neville Hobson’s keynote speech at the 2012 PRII annual conference in Dublin. An FIR Speakers and Speeches recording of FIR co-host Neville Hobson’s keynote speech at the PRII annual conference in Dublin, Ireland, on April 26, 2012. FIR co-host Neville Hobson’s keynote speech at the 2012 PRII annual conference in Dublin. Wed, 16 May 2012 12:00 GMT http://traffic.libsyn.com/fir/fir-prii2012.mp3 podcasts no 39:16 fir, for immediate release, neville hobson, social media, reputation, reputation management, crisis management, public relations, prii Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_651_may_14_2012/ Grantoo interview is up; Speakers and Speeches coming; Neville recounts Wikimedia UK meeting; discount to Like Minds Exeter 2012; News That Fits: brand humanization is not a fad, Ragan promo, the rise of social influence marketing, listener comments, Media Monitoring Minute from CustomScoop, Dan York’s report, the growing importance of the second screen, TemboSocial promo, half of UK Internet users are okay with online ads; music from The Scarred; and more. FIR #651 Grantoo interview is up; Speakers and Speeches coming; Neville recounts Wikimedia UK meeting; discount to Like Minds Exeter 2012; News That Fits: brand humanization is not a fad, Ragan promo, the rise of social influence marketing, listener comments, Media Monitoring Minute from CustomScoop, Dan York’s report, the growing importance of the second screen, TemboSocial promo, half of UK Internet users are okay with online ads; music from The Scarred; and more. Mon, 14 May 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-651.mp3 podcasts no 1:14:24 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_grantoo_co-founder_and_ceo_dimitri_sillam/ FIR co-hosts Neville Hobson and Shel Holtz chat with Dimitri Sillam about how Grantoo leverages gaming to address CSR, philanthropy and the cost of tuition. An FIR interview with Grantoo founder and CEO Dimitri Sillam. FIR co-hosts Neville Hobson and Shel Holtz chat with Dimitri Sillam about how Grantoo leverages gaming to address CSR, philanthropy and the cost of tuition. Wed, 09 May 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-sillam.mp3 podcasts no 26:43 FIR, for immediate release, grantoo, interview, dimitri sillam, grantoo.com, csr, philanthrophy, student loans, tuition, corporate philanthropy Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_650_may_7_2012/ FAIL book review is up; FIR Facebook group is growing; Ragan interviews with Neville and Shel are on YouTube; Neville is guest lecturing; News That Fits: tales of corporate reputation crises, Dan York’s report, Rasgan promo, why great design is the future of content marketing, listener comments, Media Monitoring Minute from CustomScoop, Michael Netzley’s Asia report, how 02 got a 117 percent engagement rate in paid-for Twitter campaign, TemboSocial promo, report on social customer service; music from White Denim; and more. FIR #650 FAIL book review is up; FIR Facebook group is growing; Ragan interviews with Neville and Shel are on YouTube; Neville is guest lecturing; News That Fits: tales of corporate reputation crises, Dan York’s report, Rasgan promo, why great design is the future of content marketing, listener comments, Media Monitoring Minute from CustomScoop, Michael Netzley’s Asia report, how 02 got a 117 percent engagement rate in paid-for Twitter campaign, TemboSocial promo, report on social customer service; music from White Denim; and more. Mon, 07 May 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-650.mp3 podcasts no 1:15:26 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_fail_by_bernhard_warner_and_matthew_yeomans/ FIR co-host Neville Hobson reviews the Kindle e-book edition of "#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One" by Bernhard Warner and Matthew Yeomans. FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans FIR co-host Neville Hobson reviews the Kindle e-book edition of "#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One" by Bernhard Warner and Matthew Yeomans. Thu, 03 May 2012 09:00 GMT http://traffic.libsyn.com/fir/fail50.mp3 podcasts no 13:51 social media, fir, for immediate release, fir book reviews, book review, neville hobson, bernhard warner, matthew yeomans, #fail, fail, screwups Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_649_april_30_2012/ One book review up, one coming; News That Fits: Klout gears up for brand pages and social media dominance, Ragan promo, the London Olympics social media crackdown, Michael Netzley’s Asia report, listener comments, Media Monitoring Minute from CustomScoop, Dan York’s report, TEDifying your new conference; TemboSocial promo; music from Burning Shapes; and more. FIR #649 One book review up, one coming; News That Fits: Klout gears up for brand pages and social media dominance, Ragan promo, the London Olympics social media crackdown, Michael Netzley’s Asia report, listener comments, Media Monitoring Minute from CustomScoop, Dan York’s report, TEDifying your new conference; TemboSocial promo; music from Burning Shapes; and more. Mon, 30 Apr 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-649.mp3 podcasts no 1:10:47 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_reality_is_broken_by_jane_mcgonigal/ FIR co-host reviews "Reality is Broken" and connects the ideas it contains to organizational communication. FIR Book Review: "Reality is Broken" by Jane McGonigal FIR co-host reviews "Reality is Broken" and connects the ideas it contains to organizational communication. Thu, 26 Apr 2012 13:00 GMT http://traffic.libsyn.com/fir/fir-realityisbroken.mp3 podcasts no 19:32 social media, fir, for immediate release, fir book reviews, book review, shel holtz, reality is broken, jane mcgonigal, games, gamification Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_648_april_23_2012/ Pinterest update; Neville and Bernie Goldbach in Dublin; new book reviews and interview coming; News That Fits: Internet disintermediating members of EU Parliament, Dan York’s report, Ragan promo, survey says company Wikipedia listings are inaccurate, listener comments, Media Monitoring Minute from CustomScoop, Michael Netzley’s Asia report, USA Today starts a new blogs-are-dead meme; music from Keller Williams; and more. FIR #648 Pinterest update; Neville and Bernie Goldbach in Dublin; new book reviews and interview coming; News That Fits: Internet disintermediating members of EU Parliament, Dan York’s report, Ragan promo, survey says company Wikipedia listings are inaccurate, listener comments, Media Monitoring Minute from CustomScoop, Michael Netzley’s Asia report, USA Today starts a new blogs-are-dead meme; music from Keller Williams; and more. Mon, 23 Apr 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-648.mp3 podcasts no 1:15:26 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/speakers_speeches_neville_hobson_and_shel_holtz_on_building_community_with_ FIR co-hosts Neville Hobson and Shel Holtz use FIR as a case study in how to build a community through podcasting. An FIR Speakers and Speeches recording of Shel Holtz and Neville Hobson at the Ragan Communications Public Relations and Social Media conference in Holland on April 12, 2012. FIR co-hosts Neville Hobson and Shel Holtz use FIR as a case study in how to build a community through podcasting. Mon, 16 Apr 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-buildcommunity.mp3 podcasts no 62:45 fir, for immediate release, shel holtz, neville hobson, podcast, podcasting, community, build community, social media Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_647_april_16_2012/ A new dial-in number; recap of Amsterdam conference; our talk is coming to FIR; Pinterest update; News That Fits: new studies point to content strategies, Procter and Gamble blocks Pandora and Netflix, Ragan promo, Michael Netzley’s Asia report, listener comments, Media Monitoring Minute from CustomScoop, Dan York’s report, five ways to get more out of Google Plus, TemboSocial promo, proprietary networks are paying off; music from Millencolin; and more. FIR #647 A new dial-in number; recap of Amsterdam conference; our talk is coming to FIR; Pinterest update; News That Fits: new studies point to content strategies, Procter and Gamble blocks Pandora and Netflix, Ragan promo, Michael Netzley’s Asia report, listener comments, Media Monitoring Minute from CustomScoop, Dan York’s report, five ways to get more out of Google Plus, TemboSocial promo, proprietary networks are paying off; music from Millencolin; and more. Mon, 16 Apr 2012 06:55 GMT http://traffic.libsyn.com/fir/fir-647.mp3 podcasts no 1:21:57 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_646_april_9_2012/ Shel and Neville are together again; Sara Folkerts interview is up; Shel and Neville hosting Amsterdam tweetup on Tuesday night; News That Fits: Pinterest ideas for news organizations, a lot more on Pinterest, Ragan promo, Dan York’s report, e-books as content objects, Media Monitoring Minute, listeners’ comments, Michael Netzley’s Asia report, Canadian managers skeptical of remote work; music from 3Kisses; and more. FIR #646 Shel and Neville are together again; Sara Folkerts interview is up; Shel and Neville hosting Amsterdam tweetup on Tuesday night; News That Fits: Pinterest ideas for news organizations, a lot more on Pinterest, Ragan promo, Dan York’s report, e-books as content objects, Media Monitoring Minute, listeners’ comments, Michael Netzley’s Asia report, Canadian managers skeptical of remote work; music from 3Kisses; and more. Mon, 09 Apr 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-646.mp3 podcasts no 1:11:37 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_sprints_sara_folkerts/ FIR co-host Shel Holtz talks with Sara Folkerts, who handles internal social media for Sprint, about the company’s Ninja program. An FIR interview with Sprint’s Sara Folkerts. FIR co-host Shel Holtz talks with Sara Folkerts, who handles internal social media for Sprint, about the company’s Ninja program. Thu, 05 Apr 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-folkerts.mp3 podcasts no 28:29 FIR, for immediate release, sara folkerts, sprint, sprint ninjas, internal social media, social media Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_645_april_2_2012/ Shel hosting solo; new interviews are up with Dachis Group CTO Erik Huddleston and PulsePoint Group’s Michael Gale and Jacklyn Allgayer; Sprint interview coming; take a look at prexamples.com; News That Fits: trust is declining and what you might do about it, Ragan promo, Michael Netzley’s Asia Report, are communicators ready for mobile content?, Media Monitoring Minute from CustomScoop, Facebook readying social search, Dan York’s report, TemboSocial promo, finding criminals through crwodsourcing and other game-related thoughts; music from The Fire Apes; and more. FIR #645 Shel hosting solo; new interviews are up with Dachis Group CTO Erik Huddleston and PulsePoint Group’s Michael Gale and Jacklyn Allgayer; Sprint interview coming; take a look at prexamples.com; News That Fits: trust is declining and what you might do about it, Ragan promo, Michael Netzley’s Asia Report, are communicators ready for mobile content?, Media Monitoring Minute from CustomScoop, Facebook readying social search, Dan York’s report, TemboSocial promo, finding criminals through crwodsourcing and other game-related thoughts; music from The Fire Apes; and more. Mon, 02 Apr 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-645.mp3 podcasts no 1:00:55 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_michael_gale_and_jacklyn_allgayer_of_the_pulsepoint_group/ FIR co-host Shel Holtz talks with PulsePoint Group partner Michael gale and associate Jacklyn Allgayer about the group’s new report, "The Socially Engaged Enterprise." An FIR interview with Michael Gale and Jacklyn Allgayer of the PulsePoint Group. FIR co-host Shel Holtz talks with PulsePoint Group partner Michael gale and associate Jacklyn Allgayer about the group’s new report, "The Socially Engaged Enterprise." Fri, 30 Mar 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-pulsepoint.mp3 podcasts no 26:05 FIR, for immediate release, PR, public relations, social media, social business, pulsepoint, pulsepoint group, michael gale, jacklyn allgayer, the socially engaged enterprise, socially engaged enterprise, social media survey, social media study Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_erik_huddleston_cto_of_dachis_group/ FIR co-host Neville Hobson speaks with Dachis Group CTO Erik Huddleston about social business intelligence and more. An FIR interview with Erik Huddleston, CTO of Dachis Group. FIR co-host Neville Hobson speaks with Dachis Group CTO Erik Huddleston about social business intelligence and more. Wed, 28 Mar 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-dachishuddleston.mp3 podcasts no 34:15 FIR, for immediate release, PR, public relations, social media, social business, social business intelligence, Erik Huddleston, Dachis, Dachis Group Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_644_march_26_2012/ Neville hosting solo, new interview and book review posted, News That Fits: blogs on the rise, Ragan promo, Neville and Dan York in conversation, Media Monitoring Minute, listener comments, Bloomberg says social media can hurt governing, Michael Netzley reports from Singapore, TemboSocial promo, who do you think owns social?, news about next week’s show, Shel and Neville in Amsterdam on April 11-12, music from Sunspot, and more. FIR #644 Neville hosting solo, new interview and book review posted, News That Fits: blogs on the rise, Ragan promo, Neville and Dan York in conversation, Media Monitoring Minute, listener comments, Bloomberg says social media can hurt governing, Michael Netzley reports from Singapore, TemboSocial promo, who do you think owns social?, news about next week’s show, Shel and Neville in Amsterdam on April 11-12, music from Sunspot, and more. Mon, 26 Mar 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-644.mp3 podcasts no 1:17:09 public relations, PR, communications, business, technology Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_prsa_chairman_and_ceo_gerard_corbett/ FIR co-host Shel Holtz speaks with PRSA Chairman and CEO Gerard Corbett on PRSA’s advocacy effort as a Senate committee investigates government spending on public relations An FIR interview with PRSA Chairman and CEO Gerard Corbett. FIR co-host Shel Holtz speaks with PRSA Chairman and CEO Gerard Corbett on PRSA’s advocacy effort as a Senate committee investigates government spending on public relations Fri, 23 Mar 2012 08:15 GMT http://traffic.libsyn.com/fir/fir-corbett.mp3 podcasts no 23:11 FIR, for immediate release, PR, public relations, Gerard Corbett, Gerry Corbett, PRSA Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_for_immediate_release_by_ronn_torossian/ FIR Book Review Editor Bob LeDrew reviews Ronn Torossian’s new book "For Immediate Release" FIR Book Review: "For Immediate Release" by Ronn Torossian FIR Book Review Editor Bob LeDrew reviews Ronn Torossian’s new book "For Immediate Release" Fri, 23 Mar 2012 07:00 GMT http://traffic.libsyn.com/fir/fir-forimmediaterelease.mp3 podcasts no 8:35 social media, fir, for immediate release, fir book reviews, book review, bob ledrew, ronn torossian, torossian false