ViewPodcast banner http://podcastpickle.com/media/images/ads/pcp/727x90_DillDomains.jpg http://dilldomains.com right_side http://www.ilovetalkingbooks.com/images/sn6804.jpg http://www.ilovetalkingbooks.com/Title.aspx?titleId=6804 right_side http://www.ilovetalkingbooks.com/images/sn572.jpg http://www.ilovetalkingbooks.com/Title.aspx?titleId=572 right_side http://www.ilovetalkingbooks.com/images/sn10173.jpg http://www.ilovetalkingbooks.com/Title.aspx?titleId=10173 right_side http://www.ilovetalkingbooks.com/images/sn8544.jpg http://www.ilovetalkingbooks.com/Title.aspx?titleId=8544 right_side http://www.ilovetalkingbooks.com/images/sn1033.jpg http://www.ilovetalkingbooks.com/Title.aspx?titleId=1033 right_side http://www.ilovetalkingbooks.com/images/sn5033.jpg http://www.ilovetalkingbooks.com/Title.aspx?titleId=5033 right_side http://www.ilovetalkingbooks.com/images/sn11770.jpg http://www.ilovetalkingbooks.com/Title.aspx?titleId=11770 false 14850 podtini show@podtini.com 1245 1 Feed Editor 3 Jul 2006 16:00:00 GMT Podtini is a show about the people who make you want the stuff you want. And how they do it! Research geeks. Ad guys. Brand builders. Marketing mavens. PR flaks. Media experts. Hundreds of very smart and creative types spend their entire adult lives trying to convince you to want what they want you to want. And, more often than not, they do. http://www.podtini.com 2006 Aloft Group, Inc Show@podtini.com (Brent Martino) Business Marketing en-us Show@podtini.com (Brent Martino) An Entertaining Look at Advertising & Marketing Podtini is a show about the people who make you want the stuff you want. And how they do it! Research geeks. Ad guys. Brand builders. Marketing mavens. PR flaks. Media experts. Hundreds of very smart and creative types spend their entire adult lives trying to convince you to want what they want you to want. And, more often than not, they do. Brent Martino Advertising, Marketing, Business no Aloft Group, Inc. show@podtini.com http://www.podtini.com/gfx/Banner.jpg http://www.podtini.com/ Podtini On this week’s show Matt and Don discuss creative meeting spaces and the role environment plays in creativity. As a side note we have nearly completed the wiring of the new studio and expect to be back to regular shows after Thanksgiving. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 20 Nov 2008 21:07:32 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #98 Podtini for Thursday, November 20, 2008 On this week’s show Matt and Don discuss creative meeting spaces and the role environment plays in creativity. As a side note we have nearly completed the wiring of the new studio and expect to be back to regular shows after Thanksgiving. Thanks for listening. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, Creativity 20:12 no On this weeks show Matt and I present part three of our series "Secrets of the New Media Expo Exposed". In today’s segment we discuss some of the many lessons learned at the expo. On another note you may have noticed shows have been few and far between lately but don’t worry we will be returning to our weekly schedule in November. Why all the delays you ask? Aloft Group and Podtini are in the process of moving into a new larger headquarters. For Podtini this means a new studio and control room with an updated website to follow. We will also begin work on a video version of Podtini that will premiere around the first of the year. Stay tuned for pictures of the new studio. Thanks for listening. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 20 Oct 2008 19:22:39 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #97 Podtini for Monday, October 20, 2008 On this weeks show Matt and I present part three of our series "Secrets of the New Media Expo Exposed". In today’s segment we discuss some of the many lessons learned at the expo. On another note you may have noticed shows have been few and far between lately but don’t worry we will be returning to our weekly schedule in November. Why all the delays you ask? Aloft Group and Podtini are in the process of moving into a new larger headquarters. For Podtini this means a new studio and control room with an updated website to follow. We will also begin work on a video version of Podtini that will premiere around the first of the year. Stay tuned for pictures of the new studio. Thanks for listening. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, NewMediaExpo2008 24:43 no On this weeks show Matt and I present part two of our hard hitting series "Secrets of the New Media Expo Exposed". In today’s segment we dive headfirst into the topsy turvy world of viral marketing. Stay tuned for parts three and four of our series "Secrets of the New Media Expo Exposed" where we discuss beating a dead horse. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 17 Sep 2008 17:36:06 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #96 Podtini for Wednesday, September 17, 2008 On this weeks show Matt and I present part two of our hard hitting series "Secrets of the New Media Expo Exposed". In today’s segment we dive headfirst into the topsy turvy world of viral marketing. Stay tuned for parts three and four of our series "Secrets of the New Media Expo Exposed" where we discuss beating a dead horse. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, NewMediaExpo2008 21:03 no On this weeks show Matt and Don are discussing Don’s trip to the New Media Expo in Las Vegas. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 2 Sep 2008 22:08:47 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #95 Podtini for Tuesday, September 2, 2008 On this weeks show Matt and Don are discussing Don’s trip to the New Media Expo in Las Vegas. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, NewMediaExpo2008 18:57 no On this weeks show Matt and I discuss a true oxymoron, "Advertising Ethics", specifically the practice of purchasing competitors trademarks as keywords in Google Adwords and using them to drive more traffic to their sites. On another note ... Brent and I will be in Las Vegas next week learning all we can about Blackjack and what’s new in Podcasting at the New Media Expo. We’ll have a special Podtini report when we get back. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 7 Aug 2008 20:50:11 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #94 Podtini for Thursday, August 7, 2008 On this weeks show Matt and I discuss a true oxymoron, "Advertising Ethics", specifically the practice of purchasing competitors trademarks as keywords in Google Adwords and using them to drive more traffic to their sites. On another note ... Brent and I will be in Las Vegas next week learning all we can about Blackjack and what’s new in Podcasting at the New Media Expo. We’ll have a special Podtini report when we get back. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, Ethics, Adwords, Google 24:19 no On this weeks show Matt and Don play a round of thumbs up or thumbs down. Today’s topic is new business ideas. On another note we want to let all of our listeners know that for the rest of the summer Podtini will be posting new shows every other week. In September after all of the vacations are over we’ll be back to our weekly format. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 18 Jul 2008 21:40:29 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #93 Podtini for Friday, July 18, 2008 On this weeks show Matt and Don play a round of thumbs up or thumbs down. Today’s topic is new business ideas. On another note we want to let all of our listeners know that for the rest of the summer Podtini will be posting new shows every other week. In September after all of the vacations are over we’ll be back to our weekly format. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, New Business 15:20 no Have you ever dreamed of throwing your MBA in the trash, packing up your mini mansion, and moving to the coast of Maine to make an honest living fishing for lobster? Well don’t dump that diploma just yet now you can do it virtually and reap the rewards of a true man lobstermen’s experience. On this weeks Podtini Matt and done are discussing catchapieceofmaine.com. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 30 Jun 2008 21:50:39 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #91 Podtini for Wednesday, June 18, 2008 Have you ever dreamed of throwing your MBA in the trash, packing up your mini mansion, and moving to the coast of Maine to make an honest living fishing for lobster? Well don’t dump that diploma just yet now you can do it virtually and reap the rewards of a true man lobstermen’s experience. On this weeks Podtini Matt and done are discussing catchapieceofmaine.com. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, Maine, Lobster 23:40 no On this week’s Podtini Matt and I play the role of Dr. Phil as we take a look at the often touchy subject of client-agency relationships. But before that we’d like to apologize to our faithful listeners for taking so long to get this week’s show up. It’s been a busy couple of weeks around the bar. As a way of saying we’re sorry we present you with this super-sized episode of Podtini. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 18 Jun 2008 22:30:53 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #91 Podtini for Wednesday, June 18, 2008 On this week’s Podtini Matt and I play the role of Dr. Phil as we take a look at the often touchy subject of client-agency relationships. But before that we’d like to apologize to our faithful listeners for taking so long to get this week’s show up. It’s been a busy couple of weeks around the bar. As a way of saying we’re sorry we present you with this super-sized episode of Podtini. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, Clients 35:34 no On this weeks show Matt’s out of town and Don has the bar to himself. Instead of a regular show Don has agreed to give our listeners a rare glimpse into the often shocking backstage world of Podtini show prep. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 2 Jun 2008 19:19:43 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #90 Podtini for Monday, June 2, 2008 On this weeks show Matt’s out of town and Don has the bar to himself. Instead of a regular show Don has agreed to give our listeners a rare glimpse into the often shocking backstage world of Podtini show prep. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, Show Prep 19:11 no What’s the first image that comes to mind when you hear the term "Baby Boomers"? Is it stacks of cash in your parent’s savings account, a fifty plus couple sipping martinis by the pool while enjoying their empty nest or is it an older couple downsizing to a small cottage on a lake to live out their golden years? On this weeks show Matt and I are exposing the myths about baby boomers. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 23 May 2008 20:55:18 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #89 Podtini for Friday, May 23, 2008 What’s the first image that comes to mind when you hear the term "Baby Boomers"? Is it stacks of cash in your parent’s savings account, a fifty plus couple sipping martinis by the pool while enjoying their empty nest or is it an older couple downsizing to a small cottage on a lake to live out their golden years? On this weeks show Matt and I are exposing the myths about baby boomers. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, Baby Boomers, Demographics 27:54 no If your like us and have recently purchased Viagra online without a prescription or you’ve just received your brand new replica Rolex watch then chances are your responding to email marketing. On this weeks show we discuss the impact of email marketing and why it may be one of your brands best paths to marketing success. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 15 May 2008 19:56:57 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #88 Podtini for Thursday, May 15, 2008 If your like us and have recently purchased Viagra online without a prescription or you’ve just received your brand new replica Rolex watch then chances are your responding to email marketing. On this weeks show we discuss the impact of email marketing and why it may be one of your brands best paths to marketing success. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, text messaging,mobile marketing, cell phones 22:44 no On this weeks show Matt and Don let their thumbs do the talking as they discuss why you should care about mobile marketing and text messaging. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 2 May 2008 15:44:39 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #87 Podtini for Friday, May 2, 2008 On this weeks show Matt and Don let their thumbs do the talking as they discuss why you should care about mobile marketing and text messaging. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, text messaging,mobile marketing, cell phones 28:16 no On this weeks show it’s out with the Martini’s and in with the Buko juice in honor of our special guest from the Philippines Michelle Cruz. First we’ll be discussing how brands can deal with something unpopular in the marketplace. Then we take a look at localization vs. global brand standards. All that and Don makes it through the show without causing an international incident. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com 22 Apr 2008 19:48:09 GMT http://www.podtini.com show@podtini.com (Brent Martino) Business #86 Podtini for Tuesday, April 22, 2008 On this weeks show it’s out with the Martini’s and in with the Buko juice in honor of our special guest from the Philippines Michelle Cruz. First we’ll be discussing how brands can deal with something unpopular in the marketplace. Then we take a look at localization vs. global brand standards. All that and Don makes it through the show without causing an international incident. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks http://www.podtini.com http://www.aloftgroup.com Brought to you by: Aloft Group show@podtini.com Advertising, Marketing, Branding, Matt Bowen, Don Crane, Brent Martino, Aloft Group, Michelle Cruz, Gas Prices, Energy 26:24 no false